A sun-soaked festival serving up beautiful beats with the finest Tuscan eats.

14th – 16th May 2020Castiglion Fiorentino, Tuscany

IT’S FLASH 2020 TIME! WELL, NEARLY. WHAT CAN WE EXPECT?

The third edition of FLASH! We are incredibly excited to expand our FLASH family bringing more people from around the world to our Tuscan eden of FLASH.

I am so proud to say that every year we are bringing more and more to the table, making sure that the program is refined to perfection. We have now established a special buzz around the festival and tickets are on sale now so go go go.

HOW DID THE FESTIVAL COME ABOUT?

At the time, Karl and I were living in Berlin surrounded by very inspiring people and creative places. We had just spent a crazy five years working on world tours and festivals around the world.

I dreamt to create a music festival that celebrates the nature, style and taste of Tuscany. An experience that combines music with food and wine and to be able to gather like-minded people, travellers and friends from around the world to experience Tuscany in a new, exciting and fun way. And there you are…

WHAT’S THE STORY BEHIND THE NAME? WHY ‘FLASH’?

I always thought of the festival experience as a moment in time, a sudden FLASH. Something unique that only happens once and you cannot replicate it. Only if you are lucky enough to live it and be there at the right time.

THERE’S CAREFULLY SELECTED FOOD, WINE AND ARTISTS. WHY IS CURATION SO IMPORTANT?

Tuscany is a way of living, always searching for the finest taste and best quality to bring to the table. I thought why not combine the deepest love for food and wine that Tuscans have (that I have) with those genres in vogue that best suit this incredible panorama?

Let’s say that Tuscany deserves it – for its natural beauty and its unstoppable pursuit of art in history.

WHAT DOES FLASH – APART FROM GALLONS OF NATURAL WINE – BRING TO THE TABLE THAT NO OTHER ITALIAN FESTIVAL DOES?

The multi-sensorial festival experience. FLASH goes beyond music, combining it with food and wine activities that bring people to live together through an immersive 3-day experience.

It’s catching the latest artists vibing clubs and parties around the world in an intimate setting, with your mates, old and new, without being squashed in the crowds.

LASTLY – WHY TUSCANY? WHAT IS TUSCAN CULTURE?

To be able to bring other people and travellers to see Tuscany with my eyes and live it like a real local. For many years I brought Tuscany to them through my hand-made gnocchi classes, home-cooked dinners, my love for olive oil and, obviously, my accent! That’s why I decided to start FLASH, to let the others to experience Tuscany in a real authentic way, through an immersive festival experience.